Show:
First Things First
Objectives
Components of a Plan
Submit Plan
Random
100
DOUBLE JEOPARDY: This is gathering with team members and bouncing ideas off each other
What is Brainstorming
100
When setting objectives, individuals must be sure that they are ______ and _________.
What is realistic and achievable?
100
The costs of the plan, outlines exact costs of all activities
What is budget
100
Who must approve a plan and its budget before any work can be done?
What is a client or employer?
100
It is important to have a timetable, usually outlined in chart form that shows the start and completion of each project.
What is a calendar
200
What research term is assembling a group of people who represent the audience you want to reach?
What is a focus group
200
Name the objective: This kind of objective is more ambitious, as well as being more difficult to achieve. However, they are easier to measure. This is trying to change attitudes and opinions with the idea of modifying behavior.
What is motivational objective
200
"the body of the plan, which describes the specific ways proposed to obtain each objective"
What are tactics
200
What should you always do before submitting ANY writing? (with a critical eye)
What is review/proofread
200
The brand behind the last two videos we were shown in Bro. Cannon's class
What is Pepsi Max
300
Who do you speak with first before developing your plan?
What is client/management
300
Name the objective: Looking to get individuals to reduce cigarette smoking
What is motivational objective
300
Identify, as precisely as possible, the group of people to whom you are going to direct your communication.
What is audience
300
From situation to evaluation, there are this many sections in a campaign/program plan
What is eight sections
300
Once the situation is understood, these should be easy to define and work towards.
What are objectives
400
DOUBLE JEOPARDY: What is insight on consumer buying habits and consumers' major sources of information?
What is demographics
400
Name the kind of objective: A large percentage of public relations plans are designed primarily to increase awareness of an issue, an event, or a product.
What is information objective
400
Valid objectives cannot be set without understanding the problem. Discuss with client to find out what he or she expects the program to accomplish.
What is situation
400
These 4 things are essential for a impressive title page on a submitted plan
What is date, program name, client/organization, and team members
400
Who said it: "Would I be held accountable if I steal this manual?"
Who is Bro. Cannon
500
This is an important beginning step in any PR plan
What is research
500
Name the kind of objective: Generating awareness about a new computer tablet on the market.
What is Informational objective
500
(Blank) criteria that should be realistic, credible, specific, and appropriate to the client's expectations.
What is evaluation
500
This is how would you express to a client who wants to change your plan that their new suggestions would ruin it
What is diplomatic manner
500
DOUBLE JEOPARDY: Which ice cream company release brand new flavors this week (in January)?
What is Ben and Jerry's Ice cream