Types of Media
This is the oldest and most effective type of advertising
Print Media
What does AIDA stand for?
Attention, Interest, Desire, Action
What does Print Media include?
Newspapers
Magazines
Direct mail
Signs
Billboards
What type of advertising uses AM and FM radio stations?
Radio Advertising
What is Advertising?
Any paid form of non-personal promotion of ideas, goods, or services by an identified sponsor.
Printed posters in commuter trains,taxis, and buses are examples of
transit advertising
This type of advertising reaches a large number of people
Mass advertising
What is the most effective type of advertising?
Print media
Who uses non-standardized outdoor advertising?
local firms at their place of business or other local locations in the community
How many advertisements is an average person exposed to in a week?
2,000
This type of media uses Prime time television
Broadcast media
What is the purpose of Advertising?
To gain a customer's attention quickly while presenting the message
What type of print media includes:
Newsletters, catalogs, coupons, postcards and emails
Direct Mail
What is standardized outdoor advertising?
Purchased from companies and are provided in a standard size
How is advertising different than public relations?
An advertiser pays for and has control over the message.
This type of media gives items to people who wouldn't consider purchasing a product
Specialty Media
This type of advertising tries to target messages to a specific audience
Targeted Advertising
What are the two types of Magazines?
Consumer
Business to Business (Trade Publications)
Where is transit advertising found?
Public transportation
printer posters
public benches
Station ads
What are the two main types of advertising?
Promotional and instituional
This type of advertising is presented in 10, 20, 30, or 60 second spots
Radio advertising
What are the advantages of advertising?
Large audience
cost per potential customer is less
large selection of choices
high level of control
repeat viewing pre-sell products
What are the disadvantages of Newspapers?
Wasted Circulation
Limited life span
Less Appealing
What is the least expensive drive time in radio advertising?
Nighttime 12 am-6 am
Why is advertising different than other forms of promotion?
Paid for
Controlled Message
Identifies Company