identifying and understanding the markets a company wants to serve and developing effective marketing strategies for each market
What is market planning?
100
marketers must understand the concepts,systems, and tools needed to gather,access, synthesize, evaluate, and disseminate information for use in making business decisions
What is marketing information management?
100
is the creation and maintenance of satisfying exchange relationships
What is the definition of marketing?
100
convenient and enjoyable access to entertainment
What is the exchange in a movie theater?
100
creates or obtains products and services
What does production do?
200
assisting in the design and development of products and services to meet the meet the needs or prospective customers
What is product/service management?
200
the concepts and processes needed to identify,select,monitor, and evaluate sales channels
What is channel management?
200
suggests that marketing is involved from the beginning as products and services are being deveopled
What is the definition of creation?
200
high-quality wheat delivered for processing
What is the exchange of a grain farmer?
200
maintains daily activities and resources of the busniess
What does operations do?
300
determining the best methods and procedures to be used so prospective customers are able to locate, obtain, and use the products and services of an organization
What is distribution?
300
concepts ad actions needed to determine client needs and wants respond through planed, personalized communication that influences purchase decisions and enhances future business opportunities
What is selling?
300
that marketing must continue to be used as long as a business or organization is operating
What is the definition of maintenance?
300
treatment for illnesses and injuries health care
What is the exchange of a physician?
300
manages income and expenses and maintains finical records
What does accounting and financing do?
400
establishing and communicating the value of products and services to prospective customers
What is pricing?
400
processes needed to obtain,develop.maintain, and improve a product or service mix in response to market opportunities
What is the concepts for product/service management?
400
of both business and the customer is an important goal of marketing
What is the definition of satisfaction ?
400
courses,degrees,professional development
What is the exchange for a college?
400
develops, implements, and evaluates business plans
What does management do?
500
communicating information to prospective customer through advertising and other promotional methods to encourage them to purchase the organizations products and services
What is promotion?
500
strategies utilized to determine and target marketing strategies to a select audience
What is the concepts for market planning?
500
applies the definition to any exchange where people are giving and receiving something of value
What is the definition of exchange relationship?
500
safe, om=time and comfortable transportation between cities