Show:
History
Sports
Entertainment
Misc.
Differences & Similarities
100
In sports and entertainment history what class was able to attend events?
What is wealthy-upper
100
Who was the key figure in development of sports marketing?
What is William "Bill" Veeck
100
Who was the key figure head of entertainment marketing?
What is Adolph Zukor
100
What is a vendor?
What is a seller of a product.
100
Sports and entertainment are what type of activities?
What is LEISURE
200
The development of ________________ made entertainment more available to the working class.
What is technology
200
What is price based off of?
What is what the teams want to charge and what people are willing to pay.
200
Adolph Zukor was the founder of what?
What is Paramount Pictures
200
An organized strategy that targets specific products is?
What is the foundation of sports and entertainment marketing
200
Marketers sell what to consumers when marketing sports and entertainment?
What is participation
300
What two teams did William Veeck own in the 1940's?
What is White Sox and Indians
300
Define what an ancillary product is and give a few examples.
What is a product related to or created from a core prodcut. Examples: Hulk action figure, toy from McDonald's Happy Meal, and Twilight movie
300
What is entertainment based on?
What is based on creative ideas that can be fashioned to fit the tastes of a target audience
300
Define endorsement.
What is approval or support of a product or idea.
300
What four elements of marketing do sports and entertainment differ from each other?
What is price, product, place, promotion
400
What is sports marketing based on?
What is based on athletic ability and competition
400
The differences in sports and entertainment marketing can be determined throufh 3 areas. What are these areas?
What is consumer loyalty, product, revenue stream.