Show:
Market
Geographics
Psychographics
Demographics
Swot
100
I buy flowers for my girlfriend. Who am I?
What is Consumer?
100
McDonalds is a ____ company?
What is global?
100
Segmenting based on social and psychological characteristics.
What is Psychographics?
100
Age, gender, income, are examples of what?
What is Marketing through Demographics?
100
What does SWOT stand for?
What are stress, weaknesses, opportunities, threats?
200
A group of people identified for a specific marketing program.
What is Target Market?
200
Hazel boutique in Ramsey is an example of what type of company?
What is Local?
200
Activity, attitudes, lifestyle, values are examples what?
What is Segmenting a market based on Psychographics?
200
How does the baby boomer generation want to be marketed to?
What is Newspapers/ print ad's?
200
The 3 C's are internal or external?
What is internal?
300
What type of market is this? businesses that buy products for own operation or resell to others.
What is Business to business?
300
What 2 states have the majority of children?
What are Utah and Arizona?
300
Health and exercise, leisure time, and upscaling are examples of what?
What is Trends?
300
What percent of U.S. households are married?
What is 51%?
300
What does PEST stand for?
What is Political, economic, socio-cultural, technology?
400
Age, gender, religion, marriage status are used to determine what?
What is Customer Profile?
400
Segmenting a market based on where people live.
What is geographics?
400
The way customers use a product or act toward a product?
What is Behavioral Segmentation?
400
I buy my needs with this.
What is Disposable income?
400
McDonalds lowers their prices due to what?
What is Competition?
500
Businesses find that 80% of their sales are generated by 20% of their customers.
What is The 80/20 rule?
500
What are the 3 states with the highest median income?
What is NJ, Maryland, Hawaii?
500
Brand loyalty is an example of what?
What is Behavioral segmentation?
500
Gap, kid gap, segment based on what?
What is Age?
500
Outside influences that could impact company.
What is Environmental scan?