an enduring belief about people about people, places, or objects that evokes certain feelings and influences behavior
What is attitude?
100
a method of persuasion characterized by an emphasis on factors other than the message itself
What is peripheral route?
100
unfair treatment of a person or group based on prejudice
What is discrimination?
100
the suggestion that there is a tendency to explain a person's behavior in terms of the situation or the person's personality
What is attribution theory?
100
the view that people tend to choose other people similar to themselves in attractiveness and attitudes in the formation of interpersonal relationships
What is matching hypothesis?
200
plays a role in the development of attitudes
What is cognitive evaluation?
200
a method of discrediting an opponent by presenting his or her argument and then refuting it
What is two-sided argument?
200
a person or group unfairly blamed for the problems of others; to blame a person or group unfairly
What is a scapegoat?
200
the tendency to attribute one's own behavior to situational factors but to attribute the behavior of others to dispositional factors
What is actor-observer bias?
200
in interpersonal relationships, the tendency to return feelings and attitudes that are expressed about us
What is reciprocity?
300
early attitudes and persistent beliefs that shape the ways on which people see and interpret the world
What is cognitive anchor?
300
a type of persuasive communication that influences behavior on the basis or feelings rather than on an analysis of the issue
What is emotional appeal?
300
the ways in which people form and modify their impressions of others
What is social perception?
300
a bias in social perception characterized by the tendency to assume that others generally act on the basis of their dispositions, even when there is evidence suggestion the importance of their situations
What is fundamental attribution error?
300
according to Sternberg, the components of love, which include passion, intimacy, and commitment
What is triangular model of love?
400
the attempt to influence people's attitudes and choices through argument, entreaty, or explanation
What is persuasion?
400
the ability to refuse a request or sales pitch
What is sales resistance?
400
the tendency to form opinions of others based on first impressions
What is primacy effect?
400
the tendency to view one's successes as stemming from internal factors and one's failures as stemming from external factors
What is self-serving bias?
400
feelings of closeness and concern for another person
What is intimacy?
500
a method of persuasion that uses evidence and logical arguments to influence people
What is central route?
500
an unjustifiable, and usually negative, attitude toward a person or group
What is prejudice?
500
the tendency for people to change their opinions of others based on recent interactions
What is recency effect?
500
in social psychology, an attitude of liking (positive attraction) or disliking (negative attraction)
What is attraction?
500
an aroused state of intense desire for another person