Show:
SECTION 1A
SECTION 2A
SECTION 1B
SECTION 2B
SECTION 1C
100
What is another name for signature?
Logotype (logo)
100
What does it mean when a typeface is serif?
It has cross lines.
100
What is a catchy phrase or words that identify a product or company?
A slogan
100
What does it mean when a typeface is sans-serif?
It is without cross lines.
100
What is the title of this chapter?
Print Advertisements
200
What is the selling message of a written advertisement called?
Copy
200
What is the name of the technique or layout that was mentioned in the PowerPoint?
"Z Layout"
200
What is the distinctive symbol for a business or company in a print advertisement called?
Signature or logo
200
How can you classify a type face?
Identify if it is serif or sans serif
200
TRUE or FALSE: a clip art is one of the key ELEMENTS used in a print advertisement
False. It is an illustration that is a KEY ELEMENT used in a print advertisement.
300
What main component in a print advertisement is meant to grab the attention of its readers?
The headline
300
What is one disadvantage to using color in advertisements?
Increases cost Colors might mean something different in some cultures
300
"I'm lovin' it"(McDonald's) and "Like a Good Neighbor, State Farm is There" are examples of what key element in a print ad?
Slogan
300
What is an ad layout?
a sketch that shows the general arrangement and appearance of a finished ad
300
What main component of a print advertisement has a photograph, drawing, or another type of graphic?
Illustration
400
What is the purpose of evaluating an ad campaign?
To see if it met the objectives.
400
What ad often uses color in their advertisements?
Food and automobile ads
400
Define what an advertising agency is.
independent businesses that specialize in developing ad campaigns and crafting the ads for clients.
400
List one principle that is used in preparing an ad layout?
Illustrations are large (this is only 1 answer, there are more)
400
Name at least 2 steps used when planning an ad campaign.
1. Identify the target audience 2. Determine objectives 3. Establish the budget 4. Develop the message 5. Select the media 6. Evaluate the campaign
500
What type of advertising agency specializes in only ONE aspect of the ad campaign?
Limited service
500
Name at lest 2 advantages to using color in print advertisements.
Increases readership, more realistic, visually appealing, more attention that black & white ads
500
Planning an entire ad campaign is the role of what type of advertising agency?
Full service
500
List one principle used in preparing an AD LAYOUT
Should be exact measurements as the final ad (this is only 1 answer, there are more)
500
What is a free lancer?
a self employed person who sells work or a service