Marketing Plan
Serves as a blueprint, describing planned marketing efforts and goals as well as expected outcomes
What is a marketing plan
Groups of people a business wants to attract
What is a target market
The process of understanding what motivates guests, identifying needs, developing products that meet these needs, and communicating the organizations message about these products
What is marketing
Zip code is included in this segment of the 4 marketing segmentations
What is geographic
___ have the potential of becoming prospects
What is a lead
Identifying the target market is what step in a marketing plan?
This person oversees the sales department
What is the director of sales
The process of collecting information to assist in making the best decisions for a business
What is data collection
Usage is included in this segment of the 4 marketing segmentations
What is behavioral
Sells the destination as a whole, typically targeting large groups
What is a destination manager
The first step in a marketing plan
What is conducting a SWOT analysis
The process of identifying people or groups that are likely to use your business or services.
What is prospecting
What is affiliate marketing
Lifestyle is included in this segment of the 4 marketing segmentations
What is psychographics
Frequently handles the office duties of the department
What is a sales coordinator
The T is SWOT analysis
What is threats
Transient is also defined as ___
What is an individual
Search engine optimization (SEO) is the process of increasing website visitors from search engines by ___
What is making changes to a website's design and content
A family reunion is an example of this event
What is a SMERF event
A good sales manager should avoid ___
what is high pressure tactics
During a marketing plan, objectives should be SMART. In this case SMART stands for___
What is specific, measurable, attainable, realistic
Return on investment (ROI) measures the gain or loss generated on an investment relative to the amount of money invested. This equations is used to calculate the ROI.
What is (final value of investment - cost of investment) divides by cost of investment x 100= ROI
where a product or brand stands in the mind of consumers in comparison to other businesses offering similar products and services
what is positioning
MICE travelers could also be considered what type of traveler
What is a business traveler
The limit on spending
what is a per-diem