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History of Sports Entertainment
Similarities in Marketing
More Similarities in Marketing
Misc.
Hodgepodge
100
These are people who use products
What is consumers
100
This is considered to be the 5th P in the Marketing Mix
What is People
100
This is a product that is related to or created by the core product
What is ancillary product
100
This is the overlapping of product promotion
What is convergence
100
This is the promotion of a company in association with a property
What is promotion
200
This is the money left to spend after necessary expenses are paid
What is discretionary income
200
This is any form of communication used to persuade people to buy products through advertising, publicity, personal selling, or sales.
What is Promotion
200
This is the unauthorized use of an owner’s or creator’s music, movies or other copyrighted material
What is piracy
200
This is a combined action that occurs when products owned by one source promote the growth or related products
What is synergy
200
This happens when companies pay to have their logos digitally overlaid onto a billboard during a televised game
What is virtual advertising
300
These fought for and won higher wages, better working conditions and reasonable working hours for their members
What is labor unions
300
This is approval or support of a product or idea, usually by a celebrity lending his or her or name to a product image
What is endorsement
300
This is a payment for material that has been copyrighter, or legally declared as belonging to the creator
What is royalty
300
This is a strategy to offset business risks
What is risk management
300
Two inventions in the 1890s that helped people access sports and entertainment
What is a Kinetoscope and transportation
400
Thomas Edison invented this device for viewing moving pictures
What is Kinetoscope
400
This is a personality perceived by the public May be based on their skills and behavior in public
What is public persona
400
This is the use of ancillary products such as merchandise as promotional tools
What is product tie-in
400
This occurs when consumers are happy with a company’s product and become repeat customers
What is consumer loyalty
400
What legendary baseball promoter used a little person in a game when he was with the St. Louis Browns
What is Bill Veeck
500
These are sellers of products
What is vendors
500
This product is considered to be the main product
What is core product
500
This is any form of communication through which one industry relies on another industry to promote its product
What is cross promotion
500
Find a winning formula Try to KNOW what consumers want and CREATE the product
What is entertainment marketer
500
This major network owns the rights to broadcast Notre Dame (who lost to Syracuse, and Kelsey despises) football games each and every Saturday.
What is NBC