presentation of the buisness
where is the presentation of the business a combination from? name 3
exterior, interior, staff clothing, decor, table setting, presentation of the range and music
What is corporate identity?
The style that comes back everywhere in the company.
What do we meen by exterior?
how the outside of the company looks.
What do we mean by interior?
How the inside of the building looks.
What genre music does a fancy restraurant play?
classical music
Name 3 features of the corporate identity?
logo, name, colours, font
Why is exterior important?
So people will visit the business if they have never heard from it.
why has the colour of the inside of a hospitality business to do with target groups? give an example.
for example. if your target group is older people, you dont use bright colours.
What colour logo do coffee bars use, and why?
brown, because it radiates coziness and warmth.
how comes corporate identity back in communication? name 3
writing paper/ mails, packaging material, menus, buisness cards, comapany cars, leaflets
what can you do on the outside to lead people inside?
advertising signs, cozy lights and tables
name 3 things that has to do with the interior?
decoration, colour of the walls, furniture, flooring, curtains, lighting, sound
what do you need to think about with staff clothes? name 2 things
it has to be comfortable, easy to clean, it has to conform with other elements of the presentation.
why is it important to have recognition?
People will recognise you online or in a advertisement.
What is a good location for your hospitality business?
easy to reach by public transport, enough parking spots
How do you take disabled people into account?
no thresholds, disabled toilet, no stairs, enough space in between the tables.
Why is the way you place and set the tables important?
The tables are the first thing a guest sees when they walk in, so it has to look and feel cozy
Why do you need a logo?
recognizability, first impression, unique,
How does your building stand out of other buildings?
recognizable logo on the outside, paint the building in a unique collor, good lighting.
how can you use technoligy to involve your hospitality business?
online ordering, automatic lights and music adjust