Personal Brand
An individuals reputation that defines a persons professional aptitudes, skills, abilities and values.
Personal Brand
3 online platforms employers use for independent research
Twitter, Instagram and Facebook
Connections are to LinkedIn as ___________ are to Twitter
Followers
asearchablekeyword
Hashtag
principles that define appropriate behavior in a business setting
workplace ethics
Example: "A driven team player who uses leadership skills to motivate others and exceed goals"
Personal Brand Statement
Professional social networking website
an online news and social networking site for people to communicate in real time
Twitter (or X now)
What the public can learn about you from viewing your internet activities
Online presence
leadership, tact, time management, professionalism
aka employability skills
soft skills
Where you should post your personal brand statement
resumes, cover letter, professional social media accounts and portfolio
Type of online presence that denotes lack of technology skills
Nonexistent
a mobile-centric media-sharing platform; helps establish your personal brand
data record of all of your online activities
digital footprint
measurable and observable skills necessary to perform a work-related task
hard skills
AKA an elevator speech
Personal Commercial
4 parts of your LinkedIn Headline
Name, title, geographic location and industry
Considered the best app for job searching
establishing relationships that can lead to career growth
Networking
specific, measurable, attainable, realistic and timely
SMART goal
A document or digital presentation showcasing your soft skills, hard skills and talents
Career Portfolio
Indexing a website so it will rank higher in search results
Search engine optimization (SEO)
Information posted that describes who a person is in their professional life
Profile
short communication limited to a certain number of characters per post
microblog
long-term progression in one particular field with opportunities for growth
Career