The process of selecting, organizing, and interpreting sensations into a meaningful whole.
What is perception
100
Environmental stimulus, selective exposure, and selective attention create this.
What is perception
100
Absolute, terminal, and differential are examples of ____________?
What are threshold levels
100
Year the new electronic tongue was introduced
What is 1995
100
This is part of the exploratory nature of human beings.
What is Touch
200
Physical characteristics of the stimulus drive perception.
What is bottom-up processing
200
Scanning our memory for cues from prior experience and combining these cues with our expectations to interpret the stimulus is selective ________.
What is interpretation
200
Examples of the 5 sensory systems
What is vision, smell, taste, sound, and touch
200
The book mentions that consumer perceptions are vital to marketers and often underline the success and failure of products. The iPhone 4S was a great success for Apple. This is the percentage of owners who said that they are very satisfied with the 4S.
What is 77%
200
This is a cognitive process that involves the use of words, syntax, and mode of delivery to communicate meaning.
What is Speech.
300
The physical and mental state a person is experience at a specific moment in time.
What is situational self-image
300
While doing homework in the cafeteria, you are able to complete it without being bothered by the surrounding commotion. This is an example of this type of perceptual selectivity level.
What is adaptation level
300
What sensation depends on
What is input variation
300
Market speculation for electric cars, for example, is dependent on factors such as oil and battery prices. Accenture forecasts that this many electric vehicles will be cruising around American highways by 2020.
What is 10 million
300
As sensory input decreases, our ability to detect change ________.
What is increases
400
The act of deliberately or accidentally coming into contact with environmental stimuli.
What is exposure
400
Arranging to air the same commercial on all networks at approximately the same time or during the same period is an example of this attention stimulation.
What is roadblocking
400
Why an article in the Wall Street Journal would be perceived differently than the same story in a supermarket tabloid
What is context
400
Retail stores offering a full line of groceries, mean, and produce typically carry this amount of SKUs
What is 15000 to 60000 SKUs or product items
400
These can stir emotions, elicit memories, produce hunger, induce relaxation, or even repel us.
What is Scents.
500
Beliefs based on prior experience that a person assigns to products or stores.
What is perceptual inferences
500
Heavy smokers are unlikely to watch and attend to anti-smoking ad campaigns or read disclosures on cigarette packages. They are exhibiting selective _________.
What is attention
500
Why do people feel the need to complete a story line in a show
What is the need for closure
500
For consumers to believe they are getting a bargain, the markdown must be
What is 20% or more
500
This is the percentage of what we receive from our environment is gained from vision .