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KEY TERMS
EXTERNAL ENVIRONMENT 1
ETHICAL BEHAVIOR
EXTERNAL ENVIRONMENT 2
MISCELLANEOUS
100
A defined group that managers feel is most likely to buy a product.
What is a TARGET MARKET.
100
What are the 6 external factors that are uncontrolled by management that help shape the target market ?
What is DEMOGRAPHICS, SOCIAL CHANGE, ECONOMIC CONDITIONS, POLITICAL AND LEGAL FACTORS, TECHNOLOGY, COMPETITION.
100
What is the difference between ethics and morals?
What is.. ETHICS-the moral principle or values that generally govern the conduct of an individual. MORALS-the rules people develop as a result of cultural values and norms.
100
The average US citizen moves every _ years.
What is 6.
100
What month, day, and year, is my birthday?
What is APRIL 2, 1993! :P
200
1.People born between 1946 and 1964. 2.People born between 1965 and 1978. 3.People born between 1979 and 1994.
What is Baby Boomers, Generation X, and Generation Y.
200
When a company implements strategies that attempt to shape the external environment within which it operates.
What is ENVIRONMENTAL MANAGEMENT.
200
A guideline to help marketing managers and other employees make better decisions.
What is CODE OF ETHICS.
200
The practice of choosing goods and services that meet one's diverse needs and interests rather than conforming to a single, traditional lifestyle.
What is COMPONENT LIFESTYLES.
200
How many people were born during the baby boomers time period? Generation X? Generation Y?
What is 78million, 17million, 60million.
300
The study of peoples vital statistics, such as age, race, ethnicity, and location.
What is DEMOGRAPHY.
300
------- -- ---- is a lack of time to do anything but work, commute to work, handle family situations, do housework, shop, sleep, and eat. *HOW DOES THIS AFFECT MARKETING STRATEGIES?
What is POVERTY OF TIME. -It affects marketing because more people will decrease the amount of time spending doing things they dislike. Also, people will pay more attention to name brands to make buying decisions quick and easier.
300
A business's concern for society's welfare.
What is CORPORATE SOCIAL RESPONSIBILITY.
300
1. Pure research that aims tto confirm an existing theory or to learn more about a concept or phenomenon. 2. An attempt to develop new or improved products.
What is BASIC RESEARCH and APPLIED RESEARCH.
300
What are the three characteristics that succesful product share?
What is CUSTOMIZATION, IMMEDIACY, and VALUE.
400
1. A general rise in prices without a corresponding increase in wages, which results in decreased purchasing power. 2. A period of economic activity when income, production, and employment tend to fall- all reduce demands for goods and services.
What is INFLATION and RECESSION.
400
A strategy for multicultural marketing that combines ethnic, age, income, and lifestyle markets, on some common basis, to form some large market.
What is STITCHING NICHES.
400
WHAT DO THE FOLLOWING FOUR ALL RELATE TO? 1. Philanthropic responsibilities (be a good citizen) 2. Ethical responsibilities (be ethical) 3. Legal resposibilities (obey the law) 4. Economic responsibilites (be profitable)
What is THE PYRAMID OF CORPORATE SOCIAL RESPONSIBILITY.
400
Name one law between the years of 1890 and 1976 that affected US marketing. How did it affect it?
What is *SEE PAGE 78 IN TEXTBOOK*.
400
Name the 6 states that had the highest amount of immigration in the last decade.
What is CALIFORNIA, NEW YORK, NEW JERSEY, ILLINOIS, TEXAS, MASSACHUSETTES.
500
When all major ethnic groups in an area-such as a city, county, or census tract-are roughly equally represented.
What is MULTICULTURALISM.
500
1. A federal agency established to protect the health and saftey of consumers in and around their homes. 2. A federal agency empowered to prevent persons or corporations from using unfair methods of competition in commerce. 3. A federal agency charged with enforcing regulations against selling and distributing adulterated, misbranded, or hazardous food and drug products.
What is 1. Consumer Product Safety Commission (CPSC) 2. Federal Trade Commission (FTC) 3. Food and Drug Administration (FDA)
500
1- is "childlike", based on what will be immediately punished or rewarded. 2- is more toward the expectations of society, loyalty and obedience, whether or not its legal and how others will view it. 3- is like a "mature adult", less concerned about how others see them and more concerned about how they see/judge themselves in the long run.
What is Preconventional morality, Conventional morality, Postconvential morality.
500
** ASK TELESCO FOR A QUESTION **
:)
500
What are two ways, besides stitching niches, that marketers used to help appeal to a more diverse society.
What is NICHE STRATEGY and MAINTAINING A BRAND'S CORE IDENTITY WHILE STRADDLING DIFFERENT LANGUAGES, CULTURES, AGES, AND INCOMES.