Social Platforms
What do Instagram, Oculus, and WhatsApp all have in common?
They are all owned by Meta and are social media platforms
What is the most common age group on Facebook?
25-34
What is monetization on Facebook?
Earning money through ads, branded content, or product sales
What is a relevance score on Facebook?
A rating from 1–10 on how relevant your ad is to the audience
Which company owns Instagram, Oculus, and WhatsApp?
Meta
What does the term "usage statistics" refer to?
Data on how people use Facebook: frequency, time spent, etc
What are lookalike audiences
Audiences similar to a business’s existing customers
Define unicorn content.
Content that goes viral
What defines a social media platform
A platform that allows users to create, share content, and interact online.
What demographic trends are companies most interested in?
Age, gender, location
What is a core audience on Facebook?
A group defined by detailed targeting like location, age, and interests.
What is organic content?
Non-paid content
How does Oculus fit into the category of social platforms?
It supports social interaction in virtual reality
How might user statistics affect ad targeting?
Advertisers make messages based on user behavior
Name two types of Facebook Ads.
Image ads and video ads.
Why is unicorn content valuable to marketers
It drives engagement
Compare the social functions of WhatsApp and Instagram
WhatsApp focuses on messaging, Instagram emphasizes visual content sharing
Why is it important to understand Facebook’s demographics for marketing?
Helps businesses reach the right audience effectively
Give an example of how a business might use each type of Facebook ad.
Image ads for product awareness, video ads to tell a brand story
How can organic content boost user engagement
It creates real interactions and makes the audience trust the brand