4-1
What are the four ways that today’s marketing differs from marketing practices in the past?
From few to many, from independence to integration, from problems to opportunities, from expense to investment.
What is initial focus of planning when the marketing concept is followed?
Conduct researches to identify potential customers and their needs.
Why are the stages of consumer decision making important in marketing planning?
Recognize, identify, evaluate, decide, assess
producers and manufactures develop the products and service needed by?
other businesses and by consumers.
What different approach to marketing planning is required of businesses that use the marketing concept?
The marketing concept keeps the main focus on customers needs during the planning, production, distribution, and promotion.
What is marketing segment?
Groups of similar consumers within a larger market.
Why is the marketing concept particularly useful for businesses facing monopolistic competition?
It is important for the companies to have clearly identified differences that result in customers selecting their brands from among all available choices
producers and manufacturers,channel members,service businesses, government agencies,nonprofit organization,supporting non business organization
the earliest use of marketing was to ?
move products from the producer to the consumers
Why should marketing mix elements be planned together rather than separately?
An effective strategy will bring together many complex activities
choice among alternatives.
many organizations seek help from people who understand marketing and know ?
How to use the marketing concept to identify target markets and develop marketing mix.
Is it more than just one way to complete marketing activities?
Is bringing a new products to the market place expensive?
yes it takes time and money to develop, produce, distribute,and promote products.
If marketers want to satisfy customers needs they must understand ?
how customers choose what they will buy
Nonprofit organization have a unique situation?
yes
When businesses have faced financial problems ?
A business first develops a product or service.
conducting research is an important marketing activity.
Marketing need to be skilled in organizing research and using research results.
what does channel members mean ?
business used to provide many of the marketing functions during the distribution process.