Qualitative Method
What is Qualitative Research?
What are Researchers seeking to understand participants rather than predetermined categories?
What is the Quantitative research method?
What is research problems that are specific and well-defined, and the decision-maker and researcher have agreed on the precise information?
What is the Observation method?
What is observing and recording behavioral patters of objects, people, events and other phenomena?
What is an in-depth interview?
What is an interview involving a trained interviewer asking a respondent a set of semi-structured, probing questions usually in a face to face setting?
True or False. The 2nd Phase in the Focus Group Interview is to Analyze and Report the Results.
What is False?
What is an advantage of Qualitative Research?
What is the Accuracy of recording in a marketplace, Data can be collected quickly, the richness of the data, insights into building models, insights from researchers with training in social and behavioral sciences?
There are 4 main goals of quantitative research to gain information. What is one of them?
What is make accurate predictions about relationships between market factors and behaviors, gain meaningful insights in those relationships, validate relationships, and test hypotheses?
What does the fastest-growing observational research involve?
What is the Internet?
What is a case study?
What is research that focuses on one or a few cases in-depth, rather than studying many cases superficially?
When planning the focus group study in Phase 1 the researcher must?
What is understand the purpose of the study, problem definition and specific data requirements?
What is the sample size of most qualitative studies?
What are 10-60 people?
What type of questions should you ask in Quantitative research?
What is structured, descriptive and casual?
What are some examples of Technology-mediated observation?
What are video cameras, traffic counters, optical scanners, eye tracking monitors, pupilometers, audio voice pitch analyzers, psychogalvanometers, and software?
What is Ethnography?
What is the distinct form of data that seeks to understand how social and cultural influences affect people's behavior and experiences?
Debriefing analysis gives the researcher, client, and moderator a chance to compare notes. Debriefing is important for what two types of groups?
What is face to face and online focus groups?
What is one of the disadvantages of Qualitative Research?
What is Lack of generalizability, Difficulty in estimating the magnitude of phenomena being investigated, Low reliability, Difficulty finding well-trained, Reliance on subjective interpretive skills of a qualitative researcher?
Quantitative researchers must be able to translate what type of data into meaningful information?
What is numerical data?
What are the four characteristics of the Observation method?
What is directness, awareness, structure, and type of observation mechanism?
A respondent is read a word or preselected words one at a time and asked to respond with the first thing that comes to mind. This type of test is called?
What is word association tests?
Harley-Davidson has individuals that participate in a free online community where those individuals discuss ways that the brand or product can be improved. What type of community is this an example of?
What is Marketing research online communities (MROCs)?
Qualitative researchers, who want to better understand teen consumer culture should analyze or focus on?
What is social media posts?
Quantitative research methods are most often used with what type of research designs?
What is descriptive and casual?
What is Zeta Interactive?
What is a scanner that views more than 200 million online posts from social media sites, blogs, and video sharing sites, enabling it to instantly measure and categorize the number of posts generated about a specific topic?
What is the 3rd step in conducting an In-Depth interview?
What is Decide on the best environment or conducting the interview?
When selecting participants for a focus group they must do what first?
What is develop a screening approach that specifies the characteristics respondents must have to qualify for participation?