People Express
Founder of PeopleExpress
Don Burr
Year of the attack
1985
"capacity controlled, restricted discount fares"
The two key things that Crandall utilized.
information technology and inventory control system
Value of Yield Management
Time span of operation
1981-1987
Person/company that created the Super Savers plan?
Bob Crandall/American Airlines
This company was still receiving the most revenue by the mid-80s.
PeopleExpress
American Airline's traffic had grown by this much by the end of 1985.
15%
The most advanced airlines in their implementations of Revenue Management tactics.
What are American and Delta?
Percentage of people that overbooked flights
70%
Trading dropped by this much for AMR within one day of introducing Super Savers.
13%
These people were inundated with sell orders for AMR
What are Wall Street stockbrokers?
Crandall denied that American was trying to put this company out of business.
PeopleExpress
The year PeopleExpress came to an end.
What is 1986?
Hired this company to create a new reservations system
NCR
The system that American Airlines used to manage revenue.
The Yield Management system
These types of flights were targeted more for discount rates.
Leisure/flights that would otherwise fly empty
American Airline's revenue had increased by this much by the end of 1985.
14.5%
Don Burr's Critical Mistakes
Failed to accurately develop the information technology and the Yield Management issue
The number of seats added to the aircrafts by removing galleys and first class sections.
28
Breakeven load factor for PeopleExpress after American Airlines implemented the laser fares attack.
61%
What is Super Savers analyst?
Crandall recognized that the public wanted more ____.
What are discounts?
American Airlines was one of the first airline companies to utilize this tactic to increase and maintain revenue.
What is Revenue Management!