Show:
SECTION 1
SECTION 2
SECTION 3
SECTION 4
100
The earliest use of marketing was to a) Conduct marketing research b) Move products from producer to consumer c) Use advertising and selling to convince customers to buy d) Identify new market opportunities
What is b) Move products from producer to consumer?
100
When using the marketing concept, planning begins with a) Determining customer needs b) Identifying a product c) Assessing competitors d) Building a budget
What is a) Determining customer needs?
100
A choice among alternatives is a (n)____.
What is a decision?
100
The marketing mix element that usually receives the most attention from producers and manufacturers is _____. a. Product b. Distribution c. Price d. Promotion
What is a.) Product?
200
New markets and ways to improve a company’s offerings in current markets are known as a) Innovations b) The market concept c) Market opportunities d) None of the above
What is c) Market opportunities ?
200
Studying and prioritizing market segments to locate the best potential based on demand and competition is known as a) Market research b) The marketing concept c) Market opportunity analysis d) Target marketing
What is c) Market opportunity analysis?
200
In order for the decision-making process to begin, a consumer must a. Recognize a need b. Have a prior experience with products c. Identify possible products that will satisfy the need d. All of the above
What is a. Recognize a need?
200
Wholesalers emphasize _____ while retailers are responsible for most final ____ decisions.
What is distribution planning and pricing?
300
When marketing is integrated, it is considered a(n)___part of the business, and it is___¬in all important business decisions.
What is essential and involved?
300
True or False: In order to develop an effective marketing mix, the product needs to be well developed before planning other mix elements. a) True b) False
What is b) False?
300
In the final stage of the decision-making process, the consumer a. Makes a choice of the best alternative b. May decide not to make a purchase c. Gathers information about the price d. Assesses whether or not the choice made was correct
What is d.) Assesses whether or not the choice made was correct ?
300
Which marketing mix element do service businesses usually have greater control over than do businesses that sell products? a. Product b. Distribution c. Price d. Promotion
What is c.) Price?
400
Which of the following is evidence that a business is using the marketing concept? a) Being concerned only about the product or service b) Believing they know what the customer wants c) Using only a few marketing tools d) Studying the market
What is d) Studying the market?
400
The marketing mix element that does not create economic utility by itself is a) Product b) Distribution c) Price d) Promotion
What is d) Promotion?
400
A strategy for a company in intense competition that uses the marketing concept is to a) Reduce prices below their competitors’ prices b) Create a unique brand name for its products c) Change the marketing mix to make it different and more satisfying to customers d) Increase the amount of promotion
What is b) Create a unique brand name for its products?
400
Non-business organizations have something other than ____ as their primary focus. a. Customer needs b. Profit c. Marketing d. All of the above
What is b.) Profit?