Packaging Problems
Consumers rely on this to make informed decisions about ingredients, allergens, nutritional value, and product safety. Its accuracy an ethical necessity
Label information
What is one of the biggest ethical concerns with online marketing when it comes to consumer data?
Invasions of privacy such as selling or disclosing people’s personal information
What ethical problems can be created from loyalty programs or reward points?
-Encouraging people to spend more than they need to
-Might use personal information without telling you
-They can be unfair if only certain customers benefit
-Can pressure customers to keep buying even if they don’t need the product
How can advertisers balance persuasive messaging with honesty?
By:
Being truthful about benefits
Use real customer experiences
Avoid exaggeration
Keep claims simple & clear
Because e-cigarettes vaporize a propylene glycol solution containing nicotine, packages must carry this kind of health notice.
A warning label (in this case, a text addiction warning)
These visual elements on a product can be used to attract attention but may also mislead consumers by exaggerating product size, quality, or health benefits
Packaging graphics
What unethical practice involves companies creating fake consumer testimonials on blogs, posts, or tweets?
Posting falsified or fabricated positive reviews.
Why is transparency important in sales promotions?
It ensures that all terms and conditions of a promotion are clear, preventing misleading claims
What responsibilities do advertisers have with vulnerable groups?
Protect children from manipulation
Avoid exploiting fears
Be transparent
Offer safe, fair products
A study by a watchdog group at Georgetown University reported that 20 percent of alcohol advertising was more likely seen by youths than adults.
False (25%). 49% of those ads were aired on programs that are youth oriented
This aspect of marketing can raise ethical concerns when it exploits cultural symbols, misleads about the product’s origin, or mimics well-known competitors to cause confusion
Brand naming
Paying individuals to write blogs with biased positive reviews of a company’s products is an example of what kind of ethical violation?
Deceptive or misleading blogging practices/unethical endorsements
How can sales promotions directed at wholesalers or retailers raise ethical issues?
Can put a lot of pressure on wholesalers or retailers to buy more than needed can manipulate their purchasing decisions
Is hyper-targeted advertising ethical? Where’s the line?
Okay with consent
Wrong if privacy invaded
No sensitive data abuse
Transparency is key
By using a child’s personal struggles with body image to promote healthier eating, Subway’s campaign was criticized as this kind of manipulative advertising.
Exploitative marketing (debating personal values to discuss what children do or do not need)
This type of packaging fails to protect the product or consumer, posing risks such as contamination, injury, or accidental ingestion, especially for children
Unsafe packaging
Which U.S. government agency charged Google with deceptive privacy practices over its Google Buzz social network?
The Federal Trade Commission (FTC)
What is an ethical concern related to offering discounts or incentives to consumers?
Can derive consumers about the true value of a product or service
Should advertisers be accountable for harmful but legal products?
Yes because
Health impact matters
Environmental impact matters
Profit isn’t the only goal
Responsibility beyond the law
Using someone’s private data to target ads without permission raises concerns about this.
Privacy
In branding, this term refers to the strategy of using a well-known name, logo, or reputation to promote new or unrelated products, which can raise ethical concerns if it misleads consumers
Leveraging
Why did the FTC charge Google over Google Buzz, and what did Google have to agree to as a result?
They failed to fully let users opt out of public disclosure of email contacts; Google agreed to implement a comprehensive privacy program
Why can slotting allowances be an ethical problem in retail?
It is unfair because big companies can pay the fees to get shelf space, while smaller companies might not be able to compete
How can brands avoid stereotypes in global ads?
Research local culture
Hire diverse teams
Test messages first
Respect traditions
Why is it that makers of alcohol and tobacco products frequently employ billboards and other advertising media in targeting brands to economically-disadvantaged consumers?
More likely to be influenced by price promotions and brand influence.