Understanding the Importance of Research
What plays a crucial role in the PR planning process?
What is research?
How are Quantitative results obtained?
What is statistical analysis?
What are the three types of theories?
What are common sense, working, and scholarly?
What is reciprocation?
What is the drive to respond to another’s positive action with your own positive action?
What company was the Social Responsibility Case Study on?
What is Tylenol?
What information that is being said about the organization you're making a PR campaign for is very important?
What is external and internal?
What do Qualitative methods focus on?
What is focusing on understanding feelings, interpretations, and underlying reasons behind behaviors?
Who invented framing theory?
Who is Erving Goffman?
Who do people tend to say "yes" to?
Who are people they like?
What are the two types of methods used in PR to plan a research strategy?
What is quantitative and qualitative?
What about an organization is important to know to understand their current situation?
What is the organization's history?
What are surveys for Quantitative Methods?
What is combining low cost, wide geographical coverage, analysis based on data, and the combination of online platforms like email, mobile apps, and the internet, and being able to reach a wide and targeted audience?
When was the agenda setting theory created?
What is 1972?
What is called a "weapon" of influence?
What is Inoculation theory?
Why are theories used in PR?
What is to understand behaviors and explain why things work?
Who are the targets to focus on for PR campaigns?
What are external and internal publics?
What is a focus group?
What is a group of 6-12 participants that allows follow-up questions and discussion?
What is an example of framing theory?
What are media stations pushing out positive message/images of a politician to spread and help people gain the idea they are good?
What accounts for people’s behavior when confronted with limited numbers, time, opportunities, and loss in general?
What is scarcity?
What are Cialdini's six influence principles?
What are reciprocation, consistency and commitment, social proof, liking, authority, and scarcity?
What is SWOT analysis?
What is a planning technique to help identify strengths, weaknesses, opportunities, and threats related to project planning?
What does content analysis involve?
What is categorizing and examining communication through a structured coding system to identify patterns and trends?
What is the theory that focuses on influencing experts and spokesman?
What is two step flow?
What is Excellence theory?
What is an organization’s good relationships with its stakeholders (publics) that helps it develop and attain the goals of both the organization and its publics?
How many PR planning processes are there?
What is four?
(RACE, RPAE, ROPES, RPIE)