Sponsorship Ethics
Companies paying athletes or events to promote products.
What is Sport Sponsorship
Number of worldwide deaths linked to alcohol in 2012.
What is 3.3 million?
How many women watched the Super Bowl in 2012?
What is 51 million?
Using force to intentionally hurt someone.
What is violence?
The soccer organization that punishes teams for bad fans.
Who is FIFA?
The rules of "right and wrong" conduct in sports.
What are Sport Ethics?
The medical group that wanted to ban alcohol ads in 2011.
What is the British Medical Association?
A word for ads that are sexist or demean women.
What is misogynistic?
Threatening or attacking someone without being provoked.
What is aggression?
The theory that athletes can't "turn off" aggression in real life.
What is the Spillover Effect?
The main reason people find some sponsors "unethical."
What is being Harmful to Health?
The "youth culture" Australian police wanted to stop.
What is "determined drunkenness"?
The vulnerable group that companies "secretly" target.
Who are young people (minors)?
Violence is usually tolerated if it stays within these.
What are the rules?
The Ontario town where a dad attacked a 17-year-old ref.
What is Port Perry?
The year tobacco ads were restricted in Canada.
What is 2000?
One thing alcohol ads in Canada are not allowed to show.
What is athletic success (or social acceptance)?
Youth are targeted because they lack "this" when it comes to ads.
What is savviness (or awareness)?
The NHL star who becomes the "face" of the concussion crisis.
Who is Sidney Crosby?
How FIFA punishes bad fans (besides fines).
What are empty stadium games?
Modern drinks criticized for having too much sugar and caffeine.
What are Energy Drinks?
Critics say alcohol ads make drinking seem "this" to kids.
What is acceptable?
Even though women are 50% of the audience, ads still use these.
What are sexist gags (or stereotypes)?
Concussions forced companies to redesign this specific gear.
What is the helmet?
Two groups that are rising targets of threats in minor sports.
Who are coaches and officials?