Key Terms
A company that provides customers with internet access
What is an Internet Service Provider (ISP)?
Google, Bing, Yahoo!, MSN, etc.
What are search engines?
Gayle
What is Dr. Pohl's first name?
The buying or selling of products online
What is E-Commerce?
Relevant information used in a website to help consumers find what they're looking for
What is website content?
Tuesday/Thursday 11:00am-12:15pm
What days and times is our class held?
Irrelevant or inappropriate messages sent to a large group of people
What is spam?
About Us, Frequently Asked Questions (FAQ), Directory, Contact Us, and Privacy Policy
What is persistent navigation?
Roses
What did Dr. Pohl give out to students at the end of class last Thursday, February 11th?
A website where a writer writes about their experiences, opinions, etc.
What is a blog?
Stickiness, click path analysis, page views, return visits, bounce rates, and behaviors such as purchases or donations
What are web metrics?
Section 01
What section of Sports PR are we in?
A private network accessible only to employees that facilitates the dissemination and exchange of information
What is intranet?
Creating a structure to each page, putting valuable content on each page, making a good first impression, designing with with restraint and common sense, making navigation clear and consistent, and continuously reviewing design and content
What are elements/examples of web design?
G. Clayton Stoldt, Stephen W. Dittmo, and Scott E. Branvold
Who are the authors of Sports Public Relations (our textbook)?