The driving force within individuals that drives them to action
What is motivation
100
The three needs that make up the "trio of basic needs"
What is power, affiliation, and achievement
100
Name the 5 needs that make up Maslow's Hierarchy of Needs
What is self-actualization, ego needs, social needs, safety and security needs, and physiological needs
100
The sought-after results of motivated behavior
What are goals
100
The two methods for identifying and measuring human motives
What is self-reported and qualitative techniques
200
The three qualities of motivation
What is needs, wants, and desires
200
Savings accounts, insurance policies, and education are all means by which individuals satisfy the need for
What is safety and security needs
200
Self-esteem falls under what category of needs?
What is ego needs
200
The two types of goals
What are generic goals and product-specific goals
200
Research that goes into what is underneath the consumers level of consciousness and awareness
What is motivational research
300
Term used to describe when consumers select goals based on totally objective criteria such as size, weight, and price
What is rationality
300
Prestige, reputation, and status are all apart of
What is egoistic needs
300
Other needs in addition to maslow's needs that make up consumer advertising include
What is the need for power, affiliation, and achievement
300
The two ways one may react to the failure of reaching a goal
What is "fight or flight"
300
Qualitative research method that consists of respondents being presented with words and being asked to say the first word that comes to mind or the completion of a sentence is known as
What is word association and sentence completion
400
Using ambiguous information compared to more specific and detailed information and using the word "free" applies to what type of motive?
What is emotional motivation
400
Dominance and autonomy are needs of
What is human power needs
400
The needs an individual is born with
What are innate needs
400
When someone copes by finding a way around the obstacle that prohibits goal attainment or by adopting a substitute goal
What is "fight" in "fight or flight"
400
Requiring respondents to interpret stimuli that do not have clear meanings, with the assumption that the subjects will reveal their subconscious or hidden motives to the ambiguous stimuli.
What is projective techniques
500
The belief that behavior is a response to a stimulus and motivation is a mechanical process
What is behaviorist school
500
The two approaches of goals and attaining needs that represent the positive and negative aspects are
What is approach objective and avoidance objective
500
Love, acceptance, esteem and self fullfillment all fall under what category of innate needs
What is acquired needs
500
Aggression, regression, rationalization, withdrawal, and daydreaming are all examples of
What is defense mechanisms
500
Two of the most important outcomes of qualitative research
What is developing new promotional ads and creating engaging copy