the businesses used to provide many of the marketing functions during the distribution process.... is
What is Channel members
100
What are the four ways that today’s marketing differs from marketing practices in the past? (pg.93)
What is : From few to many, from independence to integration, from problems to opportunities and from expense to investment. (pgs. 91-92)
100
The earliest use of marketing was to?
What is use advertising and selling to convince customers to buy.
100
Studying and prioritizing market segments to locate the best potential based on demand and completion is known as
What is Market opportunity analysis
100
The marketing mix element that’s usually receives the most attention from producers and manufactures is
What is product
200
all of the businesses involved in completing marketing activities as products move from the producer to the consumer ..... is
What is Channel of distribution
200
What is a market segment? (pg.100)
What is Groups of similar consumers within a larger market. (pg.99)
200
New markets and ways to improve a company’s offering in current markets are known as
What is Market opportunities
200
The marketing mix element that does not create economic utility by itself is?
What is promotion
200
2.Wholesalers emphasize (blank) retailers are responsible for most final decisions
What is Distribution planning
300
studying and prioritizing market segments to locate the best potential based on demand and competition .... is
What is Market opportunity analysis
300
What is the main way that marketing for other types of businesses? (pg.112)
What is : Service businesses work directly with their customers rather than through the channel of distribution. (pg.112)
300
Which of the following is evidence that a business is using the marketing concept?
What is Studying the market
300
A choice among alternatives is a
What is Decision
300
Which marketing mix element do service businesses usually have greater control over that do businesses usually have greater control over than do businesses that sell products?
What is Product
400
has something other than providing products and services for a profit as its primary focus .... is
What is Non-business organization
400
Why is marketing important to non-business organizations?
What is Because it’s an important part if their efforts. (pg.115)
400
True or false: In order to develop an effective marketing mix, the product needs to be well developed before planning other mix elements
What is True
400
In order for the decision-making process to begin, a consumer must
What is recognize a need
400
Non-business organizations have something have something other than (profit) is their primary focus.
What is profit
500
a clearly defined segment of the market to which a business wants to appeal .... is
What is Target market
500
What is the initial focus of planning when the marketing concept is followed? (pg.97)
What is A strategy (pg.96)
500
When using the marketing concept, planning begins with
What is Customer needs
500
A strategy for a company in intense competition that uses the marketing concept is to
What is Create a unique brand name for its products
500
occurs when marketing is considered an essential part of the business and is involved in all important business decisions