Show:
Changes in Today's Marketing
Planning a marketing strategy
Consumer Decision Making
Role of marketing
100
SoCiAl mEdIa
What has marketing integrated?
100
What is a strategy?
What is A plan of action
100
Culturally defined way the consumer can fill the need
What is a want?
100
when a consumer request a product from the retailer and then the retailer requests it from the manufacturer.
What is a Pull strategy?
200
Facebook, Instagram, twitter
What are 3 social media applications that marketers use to advertise?
200
Is a market analyses good or bad for a business
What is good
200
A choice among alternatives
What is a decision?
200
When a manufacturer promotes a product to a retailer and then the retailer promotes that product to the consumer.
What is a push strategy?
300
Marketing Strategies
What is the reliability of a business highly dependent on?
300
What is a target market?
What is A group of people researched to produce the best product for them
300
Assess, When the consumer evaluates their purchase.
What is stage 5 when making a decision?
300
an organization that does not seek to gain money.
What is a Non-Profit organization?
400
People
What is the fifth P of marketing?
400
what is a market segment?
What is A specific group of people analyzed by marketers
400
Recognize, When the consumer recognizes that a need exist.
What is stage 1 when making a decision?
400
a business that works directly with their customers.
What is a Service Business?
500
Focus on Customer needs
What must a business do to be successful?
500
What is the first step in developing a product?
What is analyses upon your target market and what their needs are
500
Evaluate, When the consumer gathers info to evaluate his/her choice.
What is stage 3 when making a decision?
500
an organization that helps non-business organizations especially in the marketing mix.
Who helps Non-business organization with the marketing mix?