Social Cognitive Theory
True or False: The SCT is the most well-known and productive kind of theory.
True
What is SNT and what is their approach?
SNT is a social network theory that is primarily used for small or defined group interventions which can also be labor-intensive and difficult.
What does diffusion of innovations theory explain?
how ideas spread through a population overtime
What do we mean by “Social Group”?
-Family and family related groups
-Peer groups
- Clubs
- Social class groups/racial groups
- Faith related groups.
What is self-efficacy?
A person’s confidence that he or she can perform a behavior
According to Social Cognitive Theory, changing a behavior is a function of what factors?
Individual characteristics, environmental factors, and reciprocal determinism.
What is the focus of social network theory?
How social relationships and networks influence behavior.
What are the processes of the Diffusion of Innovations (DOI) theory?
Innovation Development, Dissemination, Adoption, Implementation, Maintenance
Besides the “four P’s”, other Social Marketing constructs include...
market segmentation, targeting, branding
What is one common critique of social, cultural, and environmental theories?
They can be complex and hard to measure
Which interactive process is why we have included social cognitive theory as a social/environmental theory rather than an individual-oriented theory?
Reciprocal determinism
What is the Social Network Theory most useful for?
Health Promotion
Five Most Often Cited Attributes of DOI
1.Relative advantage 2. Compatibility 3. Complexibility 4. Trialability 5. Observability
The Social Marketing theory involves a marketing mix, in which social marketing campaigns are built around the “four P’s”. What are the “four P’s”?
product, price, place, promotion
How are social, cultural and environmental theories different from individual oriented theories.
Answer: They focus on how social, cultural, and enviroental factors influence behavior
What are the three key components to use when putting together an intervention based on the SCT?
Gain behavioral capability, boost self-efficacy, vicarious learning
What are the 2 main critiques of the Social Network theory?
SNT is a limited theory and approach.
Using SNT is labor intensive and can be difficult
According to the Diffusion of Innovations theory (DOI), the decision to adopt a behavioral change is said to be influenced by which three types of knowledge?
awareness knowledge, procedural knowledge, and principles knowledge (knowing the innovation exists, knowing how to use the innovation, and knowing how the innovation works)
What is the idea of monitoring one’s behavior within a social environment that includes the idea of self-assessment against a goal, self-rewards considered as?
Self-control of performance
What would these characteristics be considered as: a person’s sense of self efficacy about a new behavior, behavior capabilities, managing emotions, outcome expectancies?
Individual (internal) Characteristics
What does social cognitive theory emphasize?
Behavior is shaped by observing others and by interactions between personal, behavioral, and environmental facts
Name ONE of the relationship characteristics of the SNT
- Centrality vs. marginality of individuals in the network
- Reciprocity of relationships
- Complexity or intensity of relationships in the network
- Homogeneity or diversity of people in the network - -- Boundaries—Where does a given network end? What underlies the boundary?
- Subgroups, cliques, and linkages
- Communication patterns in the network
According to the Diffusion of Innovations (DOI) theory, innovations are adopted in stage processes by different categories of adopters. What are the different categories of adopters?
early adopters, early majority adopters, late majority adopters, laggards
The social marketing approach was first introduced in the late 1960s and early 1970s by _____ and _________.
Kotler and Zaltman
What would these characteristics be considered as: The social/physical environment surrounding individuals, including the modeling behavior of others, reinforcement, and other factors?
Environmental (external) Characteristics