1
An experience business charged for time spent with the service? T/F
True
There are three parts of the Brand Experience Scale: Sensory, Affective and Behavioral. T/F
False
Core elements should be less than Expectations to satisfy the customer. T/F
False
_____ is a tangible or intangible item, or service
Product
What are the 4 P’s of marketing?
Product, price, place, promotion
What term of relationship marketing (experiential marketing, relationship marketing, mass customization, permission marketing) belongs to this definition : promotes a product by communicating features and benefits and connecting it with unique and interesting consumer experience
Experiential marketing
Expanded product lines are for example: conditioners, hair sprayers, frizz control, etc. and product depth examples are shampoos for different kinds of hair. T/F
True
_____ programs help businesses retain customers by offering rewards for repat purchases
Loyalty
What makes a product more appealing to the customer? (bonus points for examples)
Value-added offering, ex: financing, service plans, beverage services, brand image, friendly environment
What are the 6 Ms of advertising?
Market, mission, message, money, media, measurement
_____ is the principal manner in which organizations communicate with customers.
Advertising
Starbucks adding a variety of seasonal drinks to its menu is considered a ___.
Product line
What is the constant question for marketing?
ROI- return on investment
What does AIDA stand for?
Attention, Interest, Desire and Action
High Demand = _____ Low Demand =_______
High price, low price
E-commerce businesses rely on customer service programs to handle returns, inquiries, and issues. T/F
True
Why should product strategies focus on both purchase and consumption?
To Increase product cost
To improve the overall customer experience
To reduce the need for marketing
To encourage impulse buying
2. To improve the overall customer experience
To boost analytics there are three things marketers should focus on. What are they?
Frequency, Durations, and Bounce Rates
Which of the following is NOT a process or program that helps manage customers post-purchase?
User Manuals
Customer service programs
Flash sales
Loyalty programs
3. Flash Sales
The goal of value pricing is to uncover the right blend of product____, product____, and product___.
quality, costs, prices