Show:
Miscellaneous
Corp Mtgs. Pt 1
Corp Mtgs. Pt 2
Corp Mtg Req's
100

Many companies now market nationally and internationally, the structures of larger companies are more detailed and multifaceted than ever. Therefore it is vital for the corporations to do what?

Communicate

100

Explain what a “master account” is for corporate companies:

  • Many companies pay all the expenses pertaining to the meeting for their employees.  A master account is where all these charges are entered.  It is important for a property to identify who has authority to put charges on this account and what the criteria are.
100

Provide a brief explanation on Full-Time Meeting Planners are involved with planning meetings

Full-time meeting planner

  • Hired by the company to plan all meetings
  • Usually very experienced
100

Provide a brief explanation of the importance of quality F&B for corporate meetings.

  • F&B functions are major contributors to success of an event
  • Very important to planners and attendees
200

Explain the new industry buzzword “Strategic meeting management”.

  • Meetings are no longer just a get together, it is evaluating the ROI to the company and identifying how the meeting can be a strategic asset to the company
200

What are some techniques for selling corporate meetings?

  • Sell the decision maker, not the go-between
  • Start at the top of the organization chart
  • Pay attention to tomorrow’s decision-maker
200

Provide a brief explanation on Company President are involved with planning meetings

  • Smaller companies seldom have enough meeting activities to justify a FT planner
  • Most decisions are made by the president or partner of a company
200

Provide a brief explanation of the importance of adequate meeting space for corporate meetings.

  • Enough for all their meetings
  • Close to main room (easy to get to the smaller breakout rooms)
  • Traffic flow very important – location of rooms (noise factor)
  • Hi tech (wifi, screens, projectors etc)

300

What is Lateral referral or account penetration?

  • When someone from either the same company or a different one provides you with a contact name.  You may use this name to open the door to a new contact.
300

What is the new “norm” for corporate meetings?

Name 3 items.

  • Sensible
  • Practical
  • Responsible
  • With emphasis on value, convenience and service
  • Meetings are now closer to home
  • 2nd tier cities
  • Smaller (less than 50 attendees) good for smaller properties
  • Virtual components – teleconferencing and webinars to save on travel costs
  • Less flamboyant and more strategic & practical
300

Provide a brief explanation on Meeting Specialists/ 3rd Party Planners are involved with planning meetings

  • These are companies that specializes in helping companies or association plan their meetings
  • They look after ALL their needs from site selection, to hotel negotiation to F&B
  • 3rd party planners charges a mgmt. fee to the company they represents
300

Provide a brief explanation of the importance of a convenient location for corporate meetings.

  • Close to transportation and or business areas (downtown)
  • Accessibility (don’t want staff to be taking too many modes of transportation)
400

What is Account mapping?

  • Doing a virtual chart/map of the contact’s name and all the people surrounding him/her either reporting to or reporting for.
400

Identify the requirements for corporate meetings. - Name 5

(Be able to explain these for the Ch. 5 quiz)

1.  Quality of F& B

2.  Adequate Meeting space

3.  Service

4.  Enough guest rooms

5.  Convenient location

6.  Attractive location

7. Security

400

Provide a brief explanation on how Passenger traffic/corporate travel managers are involved with planning meetings

  • For some companies, they have managers that looks after all travelling needs of employees on business
  • They are responsible for booking flights, hotels etc. due to the consolidation of meetings and travel sometimes these mgr are responsible for planning meetings
400

Provide a brief explanation of the importance of an attractive location for corporate meetings.

  • Consistent with image of the corporation
  • Especially true for incentive meetings
500

Identify the different types of corporate meetings:

(Be able to explain these for the Quiz)

National & regional sales meetings

Sales and New Product/dealer meetings

Professional/technical meetings

Management meetings

Training meetings

Stockholder/public meetings

Incentive meetings

500

Your text book identified 9 corporate meeting decision-makers.  Name them and provide a brief explanation on how they are involved with planning meetings:

1) Full-time meeting planner

2)  Company President

3) Marketing & Sales Executives

4) Advertising and Sales Promotion Mgr

5) Other corporate executives – Manager of corporate relations, PR, Industrial Relations, Communications

6)  Passenger traffic/corporate travel managers

7)  Procurement (purchasing manager)

8)  Training Dir.

9)  Meeting specialists/ 3rd party planners

500

Provide a brief explanation of the importance of an security for corporate meetings.

  • Private and confidential information
  • Prefer to meet away from busy area

Often prefer to be the only group in the hotel