Chapter 5 Part 1
the process of gathering information about the people in your audience so that you can understand their needs, expectations, beliefs, values, and attitudes (two words)
Audience Analysis
Audience analysis that focuses on the speaking situation such as room layout, distractions, and why people came.
Situational analysis
This type of speaker, such as corporate executives, sales associates, and entertainers, relies heavily on understanding their listeners in order to connect effectively.
This type of outline is a full-sentence "working" version used during the speechwriting process to finalize your thesis and logical order.
Preparation Outline
First Amendment
your audience analysis should help you identify the ________(s) of your audience
interests, beliefs, opinions, baises
Psychographic analysis
This theory helps speakers adjust their speech to better match their audience, both in preparation and "on the fly."
Communication accommodation theory
A ____ outline is the outline you will prepare for use when delivering the speech. The ____ outline is much more succinct than the preparation outline and includes brief phrases or words that remind the speakers of the points they need to make
Speaking
Once the topic and purpose have been decided on, a ______ statement, or central idea, can be prepared.
thesis
The unique set of perspectives, experience, knowledge, and values belonging to every individual. (three words and starts with F)
Frame of Reference
A qualitative research method that collects the opinions and views of a specific audience regarding a particular topic.
Focus group
Public speaking is described in the text as this kind of activity, meaning it requires focus on the audience rather than just the speaker.
Audience-centered activity
When you have a main point, you will be explaining it. You should have enough meaningful information that you can divide it into two subpoints A and B. If subpoint A has enough information that you can explain it, then it, too, should be able to be divided into two subpoints. This is the _____ principle.
Division
The greek word used as a synonym for credibility
ethos
age, gender, income, education, race, ethnicity, and marital status are examples of ___________ ____________
demographic information
In CAT (communication accommodation theory), this is when you make your communication more like your audience to increase comfort and understanding
Convergence
According to Sprague, Stuart, and Bodary, speakers and audiences do this together rather than the speaker simply delivering information.
Create meaning
______ points are the main ideas in the speech. In other words, the main points are what your audience should remember from your talk, and they are phrased as single, declarative sentences.
Main
A picture or prop in a speech can be a _______ ___
visual aid
taking for granted that people with a certain characteristic in common have the same likes, dislikes, values, and beliefs
Stereotyping
The tendency for survey/interview respondents to give answers that seem socially acceptable instead of fully honest ones.
Socially desirable responding
First Amendment
____ means that when possible, you begin your sentences in a similar way, using a similar grammatical structure.
Parallelism
an example of an organizational pattern for arranging main points in a speech
chronological, topical, spatial, or casual patterns