Audience Analysis
The process of gathering information about an audience to understand its needs, beliefs, values, attitudes, and opinions.
Audience Analysis
This is the broad goal of a speech, such as informing, persuading, entertaining, or celebrating.
The general purpose
This organizational pattern arranges points according to when events occurred.
the chronological pattern
This is the opening technique used to capture the audience's attention.
An attention getter
This type of outline is used to fully develop and organize the speech during preparation.
preparation outline
This type of audience analysis examines factors such as age, gender, culture, religion, education, occupation, and socioeconomic status.
Demographic Analysis
True or false: The specific purpose statement expresses the central idea or main message of a speech.
This pattern organizes a speech around different aspects or subtopics of a larger topic.
The topical pattern
True or false: Knowledge/ability and trustworthiness make up a speakers credibility
True
This type of outline uses brief words and phrases to remind the speaker what to say during delivery.
the speaking outline
This type of analysis examines an audience's values, beliefs, attitudes, and opinions.
Psychographic Analysis
This statement expresses the central idea or main message of the speech.
Thesis statement or Central idea
This pattern organizes information according to physical or geographic relationships, such as left-to-right or north-to-south.
the spatial pattern
True or false: The world's most famous orators have all been blessed with golden voices that were naturally pleasing to their listeners.
False
In a standard speech outline, main points are identified using these symbols.
Roman numerals (I, II, III)
True or false: Stereotyping occurs when a speaker assumes that people who share a characteristic all have the same beliefs, values, or preferences.
True
This statement tells the audience the main points that will be discussed in the speech.
preview statement
This pattern explains the causes and effects of an event or condition.
The causal pattern
This part of the conclusion briefly reminds the audience of the main points covered in the speech.
summary
The outlining principle requiring that an A must be accompanied by a B, and a 1 must be accompanied by a 2.
division
According to Communication Accommodation Theory, changing your communication style to become more like another person's style is called this.
convergence
Organizational pattern can present the effects first and then work backward to explain their causes.
effect-cause pattern
Persuasive organizational pattern presents a problem, motivates the audience, and guides them toward a solution through a series of steps.
Monroe's Motivated Sequence
This final part of the speech leaves the audience with a memorable final thought and signals that the speech is finished.
The note of finality or clincher
This outlining principle means that points at the same level should represent ideas of equal importance and have the same grammatical structure when possible
coordination and parallelism