Definitions
3 Types of Audience Analysis
Essential to the Audience (Analysis)
Knowing your Audience
Miscellaneous
100

The process of gathering information about the people in your audience so that you can understand their needs, expectations, beliefs, values, attitudes, and likely opinions.

What is Audience Analysis?

100

Name one of the 3 types of Audience Analysis.

What is Demographic Analysis, Psychographic Analysis, OR Situational Analysis?

100

Ethical Language, or choosing your words carefully, is essential to avoid this.

What is Stereotypes/Stereotyping?

100

Name one important thing to consider when conducting audience analysis.

What is Demographics, Knowledge Level, Diversity, Controversial Topics, Ethical Language, OR Establishing Credibility?

100

This is the chapter this game is on.

What is Chapter 5?

300

Explores why and how people modify their communication to fit situational, social, cultural, and relational contexts.

What is Communication Accommodation Theory?

300

The two main talking points that are addressed in Psychographic Analysis.

What is Preexisting Notions About Your Topic and Preexisting Notions About You/The Speaker?

300

This communication strategy can be used to adapt your speaking to become more similar to your audience.

What is Convergence?

300

These are the three things you can change based on the audience's behavior.

What is Tone, Humor, & Volume?

300

This is the name of the Professor of Intro to Speech Communication.

Who is Dr. Stockwell?

500

Mainly called credibility and originally deemed by Aristotle, is the perception that the speaker is honest, knowledgeable, and rightly motivated.

What is Ethos?

500
Fill in the blank: We analyze not "_____" but "_____."

What is "who to talk to" & "talking in any situation"?

500

You should never assume this when conducting audience analysis and considering diversity in such.

What is That all listeners share identical beliefs?

500

You should avoid this specific thing that an audience may not know or understand based on the audience demographics.

What is an Unknown Reference(s)?

500

This is the name of the third persuasive speech topic provided to the class.

What is Lifestyle & Daily Habits?