Show:
Vocab
Vocab
Vocab
Vocab
Vocab
100
Purchases that are not essential, so consumers can decide whether or not to purchase them.
What is Discretionary Purchase?
100
Involves the resources used to maintain information, including equipment and procedures, so that it can be used when needed.
What is Storage
100
All of the people in the group the company is interested in studying.
What is Population
100
Questions that allow respondents to develop their own answers with out additional information about possible choices.
What is open-ended questions
100
Experiments where researchers create the situation to be studied.
What is Simulation
200
The Information developed from activities that occur within the organization.
What is Internal Information?
200
The process of summarizing, combining, or comparing information so that decisions can be made.
What is Analysis
200
A smaller group selected from the population.
What is Sample
200
A small number of people brought together to discuss identified elements of an issue or problem.
What is Focus Group
300
Information that provides understanding of factors outside of the organization.
What is External Information?
300
The result of analysis given to decision makers.
What is output
300
Everyone in the population has an equal chance of being selected in the sample.
What is Random Sampling
300
Collects information by recording actions without interacting or communicating with the participant.
What is observation
400
An organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions.
What is Marketing Information System
400
The procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving.
What is Marketing Research
400
A planned set of questions to which individuals or groups of people respond.
What is Survey
400
Carefully designed and controlled situations in which all important factors are the same except the one being studied.
What is experiments
500
The information that goes into the system that is needed for decision making.
What is Input
500
Information collected for thefirst time to solve the problem being studied.
What is Primary Data
500
Questions that offer two or more choices as answers.
What is close-ended questions
500
specific cities or geographic areas in which marketing experiments are conducted.
What is Test Markets