Words such as buzz, meow, splash, and click.
The emotional tone of a relationship.
A word’s literal meaning or dictionary definition.
To appeal to people’s emotions.
A form of language considered vulgar, rude, or obscene in the context in which it is used.
A statement that claims ownership of one’s thoughts or feelings.
A word’s implied or secondary meaning, in addition to its literal meaning.
To appeal to someone's sense of reason.
Instead of saying that someone has died, for instance, we might say that he has “passed away".
Excessive concern with guarding oneself against the threat of criticism.
A structured system of symbols used for communicating meaning.
To appeal to your level of knowledge and expertise with respect to the topic.
A form of profanity meant to degrade, intimidate, or dehumanize groups of people.
A reply that offers an assessment of what the speaker has said or done.