Review
Personal finance is 20% head knowledge and 80% ____
Behavior
When someone steals and uses your debit or credit card info, that's called...
Fraud
Why does brand recognition help businesses?
It makes their name and logo easily memorable for consumers.
What is an example of discretionary spending
Nonessential goods and services
If you are a victim of card fraud what should you do first?
Contact your bank immediately
(Freeze your card)
How much do Americans spend on Impulse Purchases a year?
Over $2100
What does Power over Purchase mean?
You are able to slow down and think through your motives before buying something.
What three questions is the brain always asking?
(points for each correct answer)
Am I safe?
Do I belong?
Does this Feel good?
What is the digital marketing strategy that tracks users across the web?
Retargeting
What is a question that a SMART spend asks before making a purchase?
(There are 5 answers, points for every correct answer)
S: Does this add value
M: Am I buying this for the right reason?
A: Is this in my budget?
R: Is this the best option?
T: Is Now the right time to buy?
What is an example of how a thief could commit card fraud?
(Points for every correct answer, there are 4)
1. Restaurants/Shops
2. Skimmers
3. Online unsecured websites
4. Intercepting mail
What is one of the seven phases of the impulse cycle?
(Points for every correct answer)
1. Marketing signals
2. Prefrontal Cortex offline
3. Adrenaline boost
4. Decide to Purchase
5. Dopamine boost
6. Brain returns to normal
7. Buyers Remorse