Transactional
True or False: Transactional leadership is an approach to leading that stresses “if it ain’t broke don’t fix it”
What is true?
True or False: Transformational leadership is an approach to leading that stresses “if it ain’t broke don’t fix it”
What is false?
Companies should make the CEO the...
What is Celebrity?
The worst tasting pizza
What is Domino's?
This form was seen to be _______ in Tom Peters opinion
What is outdated?
Psychologically, We are all prone to play follow the ____
What is leader?
Celebrities don't have much to do with the w____ and c_________ of the brands they endorse
What is Warmth and Competence?
Started with a $5 investment
What is Ben & Jerry's?
Leaders lacking w____ towards customers are more likely to demonstrate transactional leadership
What is warmth?
Transformational leadership occurs when leaders stir their employees to look beyond their own self interest for the good of the _____
What is group?
They lack the _________ we want in commercial messaging
What is authenticity?
"We’re number two, so we try harder"
What is Avis?
Many executives lack capacity for transformation leadership because they were hired to make _____
What is money?
What is true about any leader is likely also true about their _____
What is followers?
This CEO...
Apologizing for a bad product
Had customers taste test the pizza to make it better
Created documentary commercial featuring customers
Who is Patrick Doyle?
Sold individual tickets for $39 a seat until the plane was max capacity
What is Virgin Group?