are non essential purchases that satify a customers' wants
What is discrentionary purchase
100
involves the resources used tot maintain information, including equipment and procedures, so that it can be used when needed
What is storage
100
info collected for the first time to solve the problem being studied
What is primary data
100
surveys that use two or more choice as answers
What is closed- ended questions
100
are experiments where reasearchers cerats the situtation to be studied
What is simulations
200
is info developed from activities that occur within the organization.
What is internal information
200
is the process of summarizing, combinging, or comparing information so that decisions can be made
What is analysis
200
all ofthe poeple in the group the company is interested in studying
What is population
200
is a small number or poeple brought together to discusss indentified elements of an issue or problem
What is focus group
200
allow respondents to create their own answers
What is open-ended questions
300
provides an understanding of factors outside of the organization
What is external organization
300
is the result of analysis given to decisions makers
What is output
300
a smaller group selected from the population
What is sample
300
coolects info by recording actions without interacting or communicating with the participant
What is observation
400
is an organized method of collecting, storing, analyzing, and retriving information to improve the effectiveness and efficienty of marketing decisions.
What is marketing information system
400
is the procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving
What is marketing resarch
400
everyone in the population has an equal chance of being selected in the sample
What is random sampling
400
carefully designed and controlled situations in which all important factis are the same except the one being studied
What is experiments
500
the information that goes into the system that is needed for decision making.
What is input
500
information already collected for another purpose that can be used to solve the current problem
What is secondary data
500
is a planned set of questions to which individuals or groups of people respond
What is survey
500
are specific cities or geographic areas in which marketing experiments are conducted