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1-5
6-10
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100
purchases that are not essential so consumers can decide whether or not to purchase them
What is Discretionary Purchase
100
a procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving
What is Marketing Research
100
everyone in the population has an equal chance of being selected in the sample
What is random sampling
100
collects information by recording actions without interacting or communicating with the participant
What is Observation
100
the process of summarizing, combining, or comparing information so that decisions can be made
What is analysis
200
information developed from activities that occur within the organization
What is Internal information
200
Information already collected for another purpose that can be used to solve the current problem
What is Secondary data
200
a planned set of questions to which individuals or groups of people respond
What is survey
200
carefully designed and controlled situations in which all important factors are the same except the one being studied
What is Experiments
200
the information that goes into the system that is needed for decision making
What is Input
300
provides an understanding of factors outside of the organization
What is External information
300
Information collected for the first time to solve the probelm being studies
What is primary data
300
surveys that offer two or more choices as answers
What is closed-ended questions
300
specific cities or geographic areas in which marketing experiments are conducted
What is test markets
400
an organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions
What is marketing information system (MkIS)
400
All of the people in the group the company is interested in studying
What is population
400
allow respondants to develop their own answers without additional information about possible choices
What is open-ended questions
400
experiments where researchers create the situation to be studied
What is simulations
500
is the result of analysis given to decision makers
What is Output
500
smaller group selected from the population
What is sample
500
small number of people brought together to discuss identified elements of an issue or problem
What is focus group
500
involves the resources used to maintain information including equipment and procedures so that it can be used when needed
What is storage