What are not essential, so customers can decide whether or not to purchase them.
100
Storage
What involves the resources used to maintain information, including equipment and procedured, so that is can be used when needed?
100
Primary Data
What is infomation collected for the first time to solve the problem being studied?
100
Open-Ended Questions
What allow respondents to develop their own answers without additional information about possible choices?
100
Simulations
What are experoments where researches create the situation to be studied?
200
Internal Info
What is information developed from activities that occur within the organization?
200
Analysis
What is the process of summarizing, combining, or comparing information so that decisions can be made?
200
Population
What is all the people in the group of the company is interested in studying?
200
Focus Group
What is a small numkber of people brough together to discuss identified elements of an issue or problem?
200
Random Sampling
What is everyone in the population has an equal chance of being selected in the sample?
300
External Info
What provides an understanding of factors outside of the organization?
300
Output
What is the result of analysis given to decision makers?
300
Sample
What is a smaller group selected from the population?
300
Observation
What collects information by recording actions without interacting or communication with the participant?
400
Marketing Information System
What is an organized method of collecting, storing, analyzing, and retreiving information to improve the affectiveness and efficiency of marketing decisions?
400
Marketing Research
What is a procedure designed to identify soultions to a specific marketing problem through the use of scientific problem solving?
400
Survey
What is a planned set of questions to which individuals or groups of people respond?
400
Experiments
What are carefully designed and controlled situations in which all important factors are the same excet the one being studied?
500
Input
What is the information that goes into the system that is needed for decision marketing?
500
Secondary Data
What is information already collected for another purpose that can be used to solve the current problem?
500
Close-Ended Questions
What offer two or more choices as answers?
500
Test Markets
What are specific cities or geographic areas in which marketin experiments are conducted?