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100
non-essential purchases that satisfy consumers wants
What is Discretionary purchases
100
Resources used to maintain information so that is can beused when needed.
What is Storage
100
the process of summarizing, or comparing information so that decisions can be made
What is Analysis
100
Questions that offer two or more choices as answers.
What is Closed ended questions
100
Specific cities or geographical areas in which marketing experiments are conducted.
What is Test markers
200
Information developed from activities that occur from activities that occur within the organization.
What is Internal information
200
The result of analysis that is given to the decision makers.
What is Output
200
A procedure to identify solutions to a specific marketing problem through the use of scientific problem solving.
What is Marketing research
200
questions that allow respondants to develop thier own answers.
What is Open ended questions
200
an experiment were researchers create the situation to be studied
What is simulations
300
Provides an understanding of factors outside of the organization.
What is External information
300
Information already collected for another purpose that can be used to solve the current problem.
What is secondary data.
300
Information collected for the first time to solve the problem being studied.
What is primary data
300
a small number of people brought together to discuss identified elements of an issue or problem.
What is focus group
400
An organiztoin method of collecting storing analyzing and retrieving information to improve efficiency.
What is Marketing information system (MkIS)
400
All of the people in he group that a company is intrested in studying.
What is Population
400
A small group selected from the population.
What is Sample
400
A way to collect information by recording actions without interacting or communicating with the participant.
What is Observation
500
Information that goes into the system that is needed for decision making.
What is Input
500
A procedure in which everyone in the populatoin has an equal chance of being selected in a sample.
What is Random sampling
500
A planned set of questions to which individuals or groups respond.
What is survey
500
Carefully designed and controlled situations in which all important factors are the same except for the one being studied.
What is Experiments