Show:
1-5
6-10
11-15
16-20
21-22
100
nonessential purchase; customer decides whether or not to purchase it
What is a discretionary purchase?
100
specific cities or geographic areas in which marketing experiments are conducted
What is a test market?
100
process of summarizing, combining, or comparing information so that decisions can be made
What is analysis?
200
information developed from activities that occur within the organization
What is internal information?
200
resources used to maintain information, including equipment and procedures, so that it can be used when needed
What is storage?
200
collects information by recording actions without interacting or communicating with the participant
What is an observation?
200
everyone in the population has an equal chance of being selected in the sample
What is random sampling?
200
respondents develop their own answers without additional information about possible choices
What is an open-ended question?
300
organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing
What is a marking information system (MkIS)?
300
a smaller group collected from the population
What is a sample?
300
information that goes into the system that is needed for decision making
What is input?
300
provides an understanding of factors outside of the organization
What is external information?
300
experiments where researchers create the situation to be studied
What is a simulation?
400
procedure designed to identify solutions to a specific marking problem through the use of scientific problem solving
What is marketing research?
400
result of analysis given to decision makers
What is output?
400
carefully designed and controlled situations in which all important factors are the same except the one being studied
What is an experiment?
400
questions that offer two or more choices as answers (yes or no; agree or disagree; a, b, or c; rate on a scale of 1-10)
What is a closed-ended question?
400
information already collected for another purpose that can be used to solve the current problem
What is secondary data?
500
planned set of questions to which individuals or groups of people respond
What is a survey?
500
all of the people in the group the company is interested in
What is the population?
500
information collected for the first time to solve the problem being studied
What is primary data?
500
small number of people brought together to discuss identified element of an issue or problem
What is a focus group?