Show:
1-5
6-10
11-15
16-20
21-22
100
non essential purchases; consumers can decide whether or not to purchase them
What are discretionary purchases
100
resources used to maintain information so it can be used when needed
What is storage
100
information collected for the first time to solve a problem
What is primary data
100
questions that offer two or more choices as answers
What is a closed-ended question
100
specific cities or geographic areas in which marketing experiments are conducted
What are test markets
200
information developed from from activities that occur within the organization
What is internal information
200
process of summarizing, combining, or comparing information so that decisions can be made
What is analysis
200
all of the people in the group the company is interested in studying
What is the population
200
questions that allow respondents to develop their own answers without information about possible choices
What is a open-ended question
200
experiments where researchers create the situation to be studied
What are simulations
300
provides an understanding of factors outside the organization
What is external information
300
result of analysis given to decision makers
What is output
300
a small group selected from the population
What is a sample
300
a small number of people brought together to discuss identified elements of an issue or problem
What is a focus group
400
an organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions
What is marketing information system (MkIS)
400
procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving
What is marketing research
400
a procedure in which everyone in the population has an equal chance of being selected in a sample
What is random sampling
400
a way to collect information by recording actions without interacting or communicating with the participant
What is an observation
500
information that goes into the system that is needed for decision making
What is input
500
information already collected for another purpose that can be used to solve a current problem
What is secondary data
500
a planned set of questions to which individuals or groups of people respond
What is a survey
500
controlled situations in which all factors are the same except the one being studied
What are experiments