the process of summarizing, comvining, or comparing information so that decisions can be made.
What is Analysis
100
All of the people in the group the company is interested in studying are known as this
What is population
100
Occasionally, these will be used. They allow respondentts to develop their own answers
What is Open-ended Questions
100
Are experiments where researchers create the situation to be studied
What is Simulations
200
Information developed from activities that occur within the organization
What is Internal Information
200
This is the result of analysis given to decision makers
What is Output
200
A smaller group selected from the population is a sample
What is Sample
200
A small number of people brought together to discuss identified elements of an issue or problem
What is a focus group
200
Is an organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions
What is Marketing information system
300
This provides an understanding of factors outside of the organization
What is External Information
300
This is a procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving
What is Marketing Research
300
With this, everyone in the population has an equal chance of being selected in the sample
What is random sampling
300
This collects information by recording actions without interacting or communicating with the participant
What is Observation
400
The information that goes into the system that is needed for decision making
What is Input
400
Information already collected for another purpose that can be used to solve the current problem
What is Secondary Data
400
This is a planned set of questions to which individuals or groups of people respond
What is survey
400
These are carefully designed and controlled situations in which all important factors are the same except the one being studied
What are Experiments
500
This involves the resources used to maintain information, including equipment and procedures so that it can be used when needed
What is Storage
500
Information collected for the first time to solve the problem being studied
What is primary data
500
Most surveys areeeee...That offer two or more choices (yes and no)
What are Close-ended questions
500
These are specific cities or geographic areas in which marketing experiments are conducted.