Show:
1-5
6-10
11-15
16-20
21-22 & Fun Facts
100
The process of summarizing, combining, or comparing information so that decisions can be made.
What is analysis?
100
A small number of people brought together to discuss identified elements of an issue or problem.
What is a focus group?
100
A way to collect information by recording actions without interacting or communicating with the participant.
What is observation?
100
A procedure in which everyone in the population has an equal chance of being selected in a sample.
What is random sampling?
100
A planned set of questions to which individuals or groups of people respond.
What is a survey?
200
Questions that offer two or more choices as answers.
What are closed-ended questions?
200
Information that goes into the system that is needed for decision making.
What is input?
200
Questions that allow respondents to develop their own answers without information about possible choices.
What are open-ended questions?
200
A small group selected from the population.
What is a sample?
200
Specific cities or geographic areas in which marketing experiments are conducted.
What are test markets?
300
Nonessential purchases that satisfy consumers wants.
What are discretionary purchases?
300
Information developed from activities that occur within the organization.
What is internal information?
300
The result of analysis that is given to decision makers.
What is output?
300
Information already collected for another purpose that can be used to solve the current problems.
What is secondary data?
300
The most over-the-top event marketing campaign.
What is the Macy’s Thanksgiving Day Parade?
400
Controlled situations in which all factors are the same except the one being studied.
What are experiments?
400
An organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions.
What is the marketing information system (MkIS)?
400
All of the people in the group that a company is interested in studying.
What is a population?
400
Experiments where researchers create the situation to be studied.
What are simulations?
400
The most annoying ad mascot on TV today.
Who is Flo from Progressive?
500
Provides an understanding of factors outside of the organization.
What is external information?
500
A procedure to identify solutions to a specific marketing problem through the use of scientific problem solving.
What is marketing research?
500
Information collected for the first time to solve the problem being studied.
What is primary data?
500
The resources used to maintain information, including equipment and procedures, so that it can be used when needed.
What is storage?
500
Most embarrassing data breach.
What is Playstation Network and Sony Online Entertainment?