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1-5
6-10
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100
purchases made that are not necessary. Fulfill wants instead of needs.
What is discretionary purchases
100
involves the resources used to maintain information including equipment and procedures, so that it can be used when needed.
What is storage
100
Information collected for the first time to solve the problem being studied
What is primary data
100
Most surveys are _______ that offer two or more choices as answers.
What is close-ended
100
Specific cities or geographic areas in which marketing experiments are conducted.
What is test markets
200
information developed from activities that occur within the organization
What is internal information
200
the process of summarizing, combining, or comparing information so that decisions can be made.
What is analysis
200
All of the people in the group the company is interested in studying
What is population
200
Allows respondents to develop their own answer without additional information about possible choices.
What is open-ended questions
200
Experiments where researchers create the situation to be studied.
What is simulations.
300
provides an understanding of factors outside of the organization
What is external information
300
the result of analysis give to decision makers.
What is output
300
A smaller group selected from the population
What is sample
300
A small number of people brought together to discuss identified elements of an issue or problem.
What is focus group
400
an organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions.
What is marketing information system
400
a procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving.
What is marketing research
400
With _____ everyone in the population has an equal chance of being selected in the sample
What is random sampling
400
Collects information by recording actions without interacting or communicating with the participant.
What is observation
500
the information that goes into the system that is needed for decision making
What is input
500
Information already collected for another purpose that can be used to solve the current problem
What is secondary data
500
A planned set of questions to which individuals or groups of people respond.
What is survey
500
Carefully designed and controlled situations in which all important factors are the same except the one being studied.
What is experiments