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100
non-essential purchases that satisfy consumers' wants
What is discretionary purchases
100
the result of analysis given to decision makers
What is output
100
all of the people in the group the company is interested in studying
What is population
100
small number of people brought together to discuss identified elements of an issue or problem
What is focus group
100
provides an understanding of factors outside of the organization
What is external information
200
information developed from activities that occur within the organization
What is internal information
200
a procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving
What is marketing research
200
a smaller group selected from the population
What is sample
200
collects information by recording actions without interacting or communicating with the participants
What is observation
200
organized method of collecting, storing,analyzing and retrieving information
What is marketing information system
300
information that goes into the system that is needed for decision making
What is input
300
information already collected for another purpose that can be used to solve the current problem
What is secondary data
300
planned set of questions to which individuals or groups of people respond
What is survey
300
carefully designed and controlled situations in which all important factors are the same except the one being studied
What is experiments
400
the resources used to maintain information, including equipment and procedures, so that it can be used when needed
What is storage
400
information collected for the first time to solve a problem being studied
What is primary data
400
questions that offer two or more choices as answers
What is closed-ended questions
400
specific cities or geographic areas in which marketing experiments are conducted
What is test markets
500
the process of summarizing, combining, or comparing information so that decisions can be made
What is analysis
500
everyone in the population has an equal chance of being selected in the sample
What is random sampling
500
questions that allow respondents to develop their own answers without information about possible choices
What is open-ended questions
500
experiments where researchers create the situation to be studied
What is simulations