discretionary purchases are not essential so the customer can decide whether or not he or she wants to buy it
What is discretionary purchase
100
involves the resources used to maintain information, including equipment and procedures
What is storage
100
information collected for the first time to solve the problem being studied
What is primary data
100
questions that offer two or more choices as answers
What is closed-ended questions
100
are specific cities or geographic areas in which marketing experimetns are conducted.
What is test markets
200
information developed from activities that occur within the organization
What is internal information
200
is the process of summarizing, combining, or comparing information so that decisions can be made
What is analysis
200
population all if the people in the group that a company is intrested in studying
What is population
200
questions that allow respondents tp develope their own answers without information about possible choices
What is open-ended questions
200
are expirements where reasearchers create the situation to be studied
What is simulations
300
external information provides an understanding of factors outside of the organization
What is external information
300
is the result fo analysis given to decision makers
What is output
300
a smaller group selected from the population
What is sample
300
a small number of people brought together tp discuss indentified elements fo an issue or problem
What is focus group
300
*yes or no
*agree or dissagree
*select a, b ,c, or d
*rate this idem on a scale of 1-10
What are examples of closed ended questions
400
an organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency
What is marketing information system (MKIS)
400
is the procedure designed to identify soultions to a specific marketing problem through the use of scientific problem solving
What is marketing reasearch
400
everyoe in the population has an equal chance of being selected in the sample
What is random sampling
400
collects information by recording actions without interacting or communicating with the participant
What is observation
400
*what are the most important features of this product
*how does the durability of brand A compare to brand B?
*how did you feel about your expierence shopping at this particular store
What is examples of open ended questions
500
the information that goes into the system that is needed for decision making
What is input
500
is information already collected for another purpose that can be used to solve the current problem
What is secondary data
500
is a planned set of questions to which individuals or groups of people respond
What is survey
500
are carefully designed and controlled situations are the same except the one being studied
What is experiments
500
1. define the problem
2. analyze the situation
3. develope a data- collection procedure
4. gather and study information
5. propose a solution
What is effective marketing reasearch scientific problem solving procedure