What are purchases that are not essential, so consumers can decide whether or not to purchase them?
100
Storage.
What involves the resources used to maintain information, including equipment and procedures, so that it can be used when needed?
100
Primary data.
What is information collected for the first time to solve the problem being studied?
100
Closed-ended questions.
What is something that offers two or more choices as answers, such as: yes or no?
100
Test markets.
What are specific cities or geographic areas in which marketing experiments are conducted?
200
Internal Information.
What is information that is developed from activities that occur within the organization?
200
Analysis.
What is the process of summarizing, combining, or comparinginformation so that decisions can be made?
200
Population.
All of the people in the group the company is interested in studying are known as?
200
Open-ended questions.
What is something that allows respondents to develop their own answers without additional information about possible choices?
200
Simulations.
What are experiments where researchers create the situation to be studied?
300
External Information.
What is information that provides an understanding of factors outside of the organization?
300
Output.
What is the result of analysis given to decision makers?
300
A sample.
What is a smaller group selected from the popluation?
300
Focus Group.
What is a small number of people brought together to discuss identified elements of an issue or problem?
400
Marketing Information System (MkIS).
What is an organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions?
400
Marketing Research.
What is a procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving?
400
Random Sampling.
Where everyone in the population has an equal chance of being selected in the sample?
400
Observation.
What collects information by recording actions without interacting or communicating with the participant?
500
Input.
What is the information that goes into the system that is needed for decision making?
500
Secondary Information.
What is information already collected for another purpose that can be used to solve the current problem?
500
Survey.
What is a planned set of questions to which individuals or groups of people respond?
500
Experiments.
What are carefully designed and controlled situations in which all important factors are the same except the one being studied?