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Section 4
Section 4
100
Things that are not essential so consumers can decide whether or not to purchase them.
What is Discretionary purchases
100
Information developed from activities that occur within the organization.
What is Internal information
100
A procedure designed to identify solutions to a specific marketing problem throught he use of scientific problem solving.
What is Marketing research
100
Plan set of questions for groups or individuals
What is Survey
100
carefully designed to control situations in which all important factors are the same except one being studied.
What is Experiments
200
Process of summarizing, combining, and comparing information.
What is Analysis
200
Provides an understanding of factors outside of the organization.
What is External information
200
Information already collected for another purpose but can be used to solve a current problem.
What is Secondary data
200
offer two or more choices such as yes or no
What is closed-ended questions
200
specific cities or geographic areas in which marketing experiments are conducted.
What is Test markets
300
The result of analysis given to it's decision makers.
What is Output
300
Organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions.
What is Marketing information system (MkIS)
300
Information collected the first time to solve a problem being studied.
What is Primary data
300
Allows respondants to develop their own answers
What is open-ended questions
300
experiments where researchers create the situation to be studied.
What is Simulations
400
The information that goes into the system that is needed for decision making.
What is Input
400
All of the people in a group that are interested in studying that subject.
What is population
400
A small group of people brought together to identify elements of an issue or problem.
What is focus group
500
Resources used to maintain information so that it can be used when needed.
What is Storage
500
A smaller group selected from the population.
What is sample
500
Collects information by recording by not by interaction
What is Observation