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The mail interview
Personal interviews
Probability and Nonprobability Survey Approach
Telephone Interview
100
This is the most serious problem with mail surveys
What is what is nonresponse.
100
A face-to-face survey where an interviewer asks questions directly to a respondent.
What is Personal interviews
100
These surveys are generally conducted for entertainment purposes or to create interest in a website. An example is a quick vote survey which includes a link to the online results page.
What is Online nonprobability survey
100
A recent study of political telephone surveys showed a significant increase in response rates when the respondents were sent
What is a pre-notification letter.
200
This increases response rates of surveys by contacting respondents before the survey is issued and can happen by letter or telephone call and includes actual or promised monetary or non-monetary (a gift) inducements.
What is a preliminary notification OR contact
200
Personal interviews produce a______________ rate because the respondents are physically in a room with the interviewer.
What is Lower nonresponse.
200
These online surveys allow the researcher to estimate the effects of sampling error and infer hypotheses about target population.
What is Online probability survey
200
People may also be offered this when the initial request for participation is refused.
What is refusal conversion incentive.
300
These are the most effective techniques in getting responses to a survey in a timely manner.
What is monetary and/or non-monetary incentives.
300
A good alternative for consumer studies involves the____________
What is Mall-intercept method.
300
These types of studies present respondents with a choice of responding via online survey or via another mode. Respondents contacted by mall intercept, telephone, mail, or other probability-based sampling mechanism, are given the opportunity to respond in several modes, including online.
What is Mixed Mode Studies
300
"I can certainly understand, that’s why all of our interviews are confidential. Protecting people’s privacy is one of our major concerns, and to do it people’s names are separated from the answers just as soon as the interview is over. And, all the results are released in a way that no single individual can ever be identified."
What is No one else’s business what I think
400
This must be included as the first page of a questionnaire, regardless of the medium for delivering the survey (mail, email etc.).
What is a cover letter.
400
This relies on candid reactions from customers about their environment. Minimal prompts are used.
What is Spontaneous reaction interview
400
This is about the development of a questionnaire or experiment used in an overall strategy of collection. It does not ensure that the questionnaire or survey will be valid, however.
What is Pretest
400
A problem for many researchers are that not many people have landlines. This information is accurate for this type of group of people.
What are Younger people
500
This is an identifying sponsorship that provides “approval and support for a survey from an individual or organization.”
What is an endorsement.
500
This interview determines why consumers feel as they do.
What is Directed specific-response interview
500
This type of survey is a small-scale test of what the study will be, including all activities that will go into the final survey. This is designed to test how the survey fits together. It can help determine the size of the required sample for the actual survey.
What is Pilot survey
500
When the population of interest includes business decision makers, some research practitioners believe that you can get more information through___________ than by conducting focus groups.
What is Telephone Questionnaires.