The party that formulates the idea, and codes it as a message, and sends it as a channel to the receiver.
Source
100
The activities, actions, and influences of people who purchase and use goods and services to satisfy their personal household needs and wants.
Consumer Behavior
100
Our personalized way of comprehending stimuli.
Perception
100
A relatively permanent change in thought processes or behavior that occurs as a result of reinforced experience.
Learning
100
The underlying drives that stem from the conscious or unconscious needs of the consumer and contribute to the individual consumer's purchasing actions.
Motivation
200
Translating an idea or message into words, symbols, and illustrations.
Encoded
200
The series of steps a consumer goes through in deciding to make a purchase.
Consumer Decision Process
200
The point of awareness and comprehension of a stimulus.
Cognition
200
A change in thought process or behavior that occurs when a change in belief, attitude, or behavioral intention is caused by promotion communication,
Persuasion
200
Maslow's theory that the lower biological or survival needs are dominant in human behavior and must be satisfied before other socially acquired needs become meaningful.
Hierarchy of Needs
300
The study of how humans use words, gestures, signs, and symbols to convey feelings, thoughts, ideas and ideologies.
Semiotics
300
Social influences on the consumer decision-making process, including family, society, and cultural environment.
Interpersonal Influences
300
The images we carry in our minds of the type of person we are and who we desire to be.
Self-Concept
300
Views learning as a mental process of memory, thinking, and the rational application of knowledge to practical problem solving.
Cognitive theory
300
The negatively originated motives, such as, problem removal or problem avoidance, that are the most common energizers of consumer behavior.
Informational Motives
400
Any medium through which an encoded message is sent to a receiver, including oral communication, print media, television and the internet.
Channel
400
Determining whether a purchase has been a satisfactory or unsatisfactory one.
Postpurchase Evaluation
400
The physiological or psychological filters that the messages must pass through.
Perceptual Screens
400
Proposes that the method of persuasion depends on the consumer’s level of involvement with the product and the message
Elaboration likelihood model
400
Social influences on the consumer decision-making process, including, family, society, and cultural environment.
Interpersonal Influences
500
Media such as the internet and interactive television that permit customers to get instantaneous, real-time feedback on the same channel used by the original message sender.
Interactive Media
500
The three internal, human operations---perception, learning, and motivation---That govern the way consumers discern raw data and translate them into feelings, thoughts, beliefs, and actions,
Personal Processes
500
The perceptual screens that use the five sense---sight sound taste touch smell---to detect data and measure the dimension and intensity of the physical stimulus.
Physiological Screens
500
When consumers are motivated to pay attention to product related information, such as product attributes and benefits. High involvement.
Central Route of Persuasion
500
Traditional devisions in societies by sociologists---upper, upper middle, lower middle, and so on---who believed that people in the same social class tended towards similar attitudes, status symbols and spending patterns .